Custom Audio Cables for DTC and E-commerce Brands

Launch a branded cable line without a container-sized order. We help you choose the right cable, add your logo and colors, and prepare retail-ready packaging and marketplace labels — with every bulk order inspected before it ships.

Silver braided IEM cable in an open black gift box, a braided instrument cable with gold plugs and a plain kraft shipping box

Sound familiar?

Building a cable brand shouldn't be this hard

  • “Factories ignore you because your first order is too small.”
  • “Specs get lost in translation, and the samples don't match what you asked for.”
  • “Mass production doesn't look like the sample you approved.”
  • “Packaging, barcodes and marketplace labels turn into a project of their own.”
  • “You're not sure which test reports you need to sell in the US or EU.”

How Haisen helps

Everything a first cable line needs

Start small, then scale

Low MOQ lets you test a design, colorway or market before committing to volume. Combine several designs in one order to reach the minimum, start with stock cable and connector housings, then add custom colors or packaging as you grow.

One contact who speaks cable

One English-speaking contact from spec to shipment. We explain options in plain language and handle all partner communication. Your contract is with Haisen Innovations Limited in Hong Kong, and we're responsible for what we deliver.

A spec you approve, a sample you keep

Every detail goes into a written spec; your approved sample becomes the golden sample. Before shipment, every bulk order is AQL-inspected against it by Haisen staff or a third-party inspector we appoint; you get the report and photos.

Packaging that sells and survives shipping

Choose from retail packaging formats such as color boxes, kraft boxes, header cards and gift sets. We apply your UPC or EAN barcodes, check that they scan, print Amazon FBA labels and mark cartons for parcel and marketplace shipping.

Compliance paperwork, simplified

We can arrange RoHS testing, plus CE or FCC where applicable, per project with reports issued for your brand, and print your EU GPSR label details. Haisen is not your EU Responsible Person or importer; your brand is responsible.

Cable brands often start with

Starter line

Braided instrument cables, pancake patch cables and headphone upgrade cables: the most popular private-label lines for a first launch.

E-commerce sets

Multi-packs and gift sets packed in retail-ready boxes with your barcodes and Amazon FBA labels.

At a glance

Key facts

Key facts
FactDetails
What we supplyBraided instrument, XLR microphone, patch, and headphone cables, built to a written spec and sold under your brand
CustomizationYour logo, colors, and connector style; color boxes, kraft boxes, header cards, gift sets; UPC or EAN barcodes and Amazon FBA labels applied
SamplesStock: free of sample charges, up to 2 pieces per design and 5 designs per request. Custom: fee credited on a qualifying bulk order within 60 days
Quote and lead timeReply in 1 business day; quote in 2 (standard) or 3–5 (custom) business days; production typically 15–30 days; custom packaging or braid +7–10 days
InspectionEvery bulk order is AQL-inspected before shipment by Haisen staff or a third-party inspector we appoint; you get the report and photos
Made byPartner factories in Guangdong, China, building to specifications and contracts from Haisen Innovations Limited (Hong Kong)

How the starter cables compare

Compare all 8 models
Starter products for DTC brands compared
ModelProductBuildStandard optionsTypical use
HA-INS-01Braided Instrument Cable, 1/4" TS20 AWG OFC, braided copper shield, polyester braid over PVC, 6.5 mm OD3 m, 4.5 m, 6 m; straight or right-angle; 4 stock colorwaysBranded guitar cable line in your colors
HA-INS-04Silent-Plug Instrument Cable, 1/4" TS20 AWG OFC, braided shield, auto-mute switch in guitar-end plug, 6.5 mm OD3 m, 6 m; straight or right-angle amp end; header-card bagFeature-led step-up cable
HA-PAT-01Pancake Patch Cable, 1/4" TS24 AWG OFC, braided shield, flat zinc-alloy plugs, 5.0 mm OD15 cm, 20 cm, 30 cm; single, 3- or 6-packBranded patch cable sets sold next to pedals
HA-PAT-02Right-Angle Patch Cable, 1/4" TS24 AWG OFC, braided shield, right-angle metal plugs, nickel-plated contacts15 cm, 30 cm, 60 cm; single, 3- or 6-packValue patch tier and starter pedal kits
HA-PAT-03Solderless Patch Cable KitSolderless TS plugs, nickel-plated contacts, 4.5 mm single-conductor OFC cable10 plugs + 3 m or 18 plugs + 5 m; kraft boxBranded DIY pedalboard kit
HA-MIC-03Color-Coded XLR Cable Pack2 × 24 AWG OFC XLR cables, color ID ring on both ends of each cable4-, 6-, or 8-cable packs; 1 m, 3 m, 6 m; color boxMulti-mic podcast bundles and gift sets
HA-HPC-01Braided IEM Cable, 8-Strand8 strands of 26 AWG OFC, soft PVC, aluminum-alloy plug and splitterMMCX or 0.78 mm 2-Pin; 3.5 mm, 4.4 mm, or 2.5 mm plug; 1.2 mPrivate-label upgrade cable sold with IEMs
HA-HPC-02Modular Headphone Upgrade Cable8-strand 26 AWG OFC braid, push-on plug modules with threaded collar2.5 mm, 3.5 mm, 4.4 mm modules; MMCX or 0.78 mm 2-Pin; 1.2 mFlagship cable for single-ended and balanced players

Sets built for online stores

Bundle cables into 3- to 8-piece multi-packs and gift sets, packed in color boxes, gift boxes, pouches or tins with your barcodes and Amazon FBA labels.

Make it yours

What you can customize

What you can customize
BrandingProductPackaging
Laser engraving or pad printing on connector housingsJacket color and braid patternColor box, kraft box, gift box
Heat-shrink printing or jacket printingConnector style: straight, right-angle, low-profileHeader card and polybag
Metal badges or printed hook-and-loop tiesLength in meters, shown with feetInsert cards and manuals
Custom-tooled housingsCable construction optionsBarcode, FBA and carton labels

Choose the branding method that suits your product, and we'll confirm the logo area for your connector and cable.

Your launch path

From idea to launch

  1. BriefTell us your product idea, target price positioning, quantity range and launch date. We reply within 1 business day.
  2. Spec and quoteWe recommend a construction and options, and quote by quantity within 2 business days for standard products, or 3–5 business days for custom work.
  3. SampleApprove the look, feel and performance before production. Custom samples typically take 7–15 business days.
  4. Production and QCMade to your approved sample, typically in 15–30 days, plus 7–10 days for custom packaging or braid patterns. AQL-inspected before shipment.
  5. Ship to you or your warehouseExpress courier (DAP) to your door, typically 3–7 days to North America or Europe. DDP delivery to US Amazon FBA warehouses is quoted on request.

Tip for planning: work back from your launch date. Allow time for sampling, artwork approval and shipping, not just production — and allow 2–4 extra weeks around Chinese New Year. All lead times are typical; your quote confirms the dates.

FAQ for brands

Questions from DTC brands

What's the smallest order you can do?

It depends on the cable, length and how much you customize. We work with low MOQs, and you can combine several designs in one order to reach the minimum. Tell us your number and we'll confirm what's possible — for example, using stock colors for your first run.

Can I get a sample first?

Yes. Samples of stock designs are free of sample charges, up to 2 pieces per design and 5 designs per request; you cover shipping or use your courier account. Custom samples with your logo or colors carry a sampling fee, credited in full against a bulk order that meets the MOQ and is placed within 60 days.

Do I need my own barcodes?

Yes. UPC and EAN barcodes should be registered to your brand, usually through GS1. Send us the numbers and we'll apply and check them.

Can you ship directly to Amazon warehouses?

Yes, for the United States. We print FBA labels and mark cartons to Amazon's requirements, and DDP delivery to US FBA warehouses is quoted on request. For other marketplaces, we ship to your forwarder or prep center.

I'm not technical. Can you help me choose?

Yes. Tell us who your customers are and how they'll use the cable. We'll recommend options and explain the trade-offs in plain language.

Will you sell my design to other brands?

No. Your logo, artwork and custom specification belong to you. We're happy to sign your NDA before you share designs, or we can send our standard NDA.

Last reviewed

Ready to launch your cable line?

Share your idea, target quantity and launch timing. We reply within 1 business day with recommended options and next steps.

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